2012
Aruba Blue Village
Client
Blue Village
Industry
Tourism/ Hospitality
Overview
Blue Village approached us with an exciting challenge: to help them transition to a more efficient booking system that enhances the user experience for direct bookings, reducing their reliance on OTAs. As we dove into the project, it became clear that this transition required more than just a system upgrade—it called for a fully revamped website. The new platform needed to clearly distinguish between Blue Village's short- and long-stay offerings, ensuring customers were guided seamlessly to the right options, ultimately boosting conversions. Armed with a refreshed brand identity and stunning visuals from a professional photoshoot, Blue Village is now primed to captivate audiences through compelling digital campaigns!
Result